Topics to Look Forward to
Introduction to Online Selling/Buying
- Online Selling 101 (acronyms, basics, etc)
- Online Buying 101
- Types of sellers
- Pros and Cons of online selling/buying
- Products & services available in online selling
b
Business Registration- Legal Structure
- The Name Game
- BIR, DTI, etc (Requirements, Fees and Procedure)
Cebuana (Sending / Claiming)
M.Lhuillier (Sending / Claiming)
Western Union (Sending / Claiming)
Palawan Express (Sending / Claiming)
- Cash-on-delivery
- Pros and Cons (rates and guide for each payment method)
Delivery methods:
- XEND (rates, pouch sizes, links, etc)
- JRS (rates, pouch sizes, links, etc)
- LBC (rates, pouch sizes, links, etc)
- Air21 (rates, pouch sizes, links, etc)
- Abest (rates, pouch sizes, links, etc)
- LRC (rates, pouch sizes, links, etc)
- Pros and Cons for each courier (based on my experience)
Do's and Don'ts in online selling/buying
- Hashtag misuse
- Photography
- Private accounts
- No replies
- Feedback page
- App usage
- Swapping
- Advertisements on photos of individual or shop accounts
- Measurement guide (dimensions)
- When worn photos
- Refund/Return policies
Facebook vs. Instagram: Which one is best to
use for online selling/buying?
Facebook page guide
- How to create a Facebook page
- How to invite friends to like
- How to make a post
- How to make a scheduled post
- How to add admins
- How to check insights
- How to reply to comments
- Introduction to paid ads
- How to create a cover page
- How to add tabs
- Settings for Facebook page
- Importance of targeting
Instagram guide
- Account creation and setup
Including: how to edit bio area with spaces, how to change location to look like a title/sub-title, etc.
- Hash tags to use
Marketing and Promotions PLUS their PROs and CONs
- Giveaway
- SFS (shout for a shout)
- Sponsorships
- Sale and discounts
- Bidding
- Freebies
- Bazaars
- Website
- Social Media accounts (Facebook page, Twitter, Blog, Twuffer, Youtube, etc)
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